Jonathan Berr ~ Nov 2009
The pharmaceutical industry has discovered the female libido. German biotech company Boehringer Ingelheim is “putting the finishing touches on a pill designed to reawaken desire by blunting female inhibitions,” according to Bloomberg News, which scientists will discuss next week in Lyon, France.
The drug has nothing to do with George Clooney, or getting male spouses to help more around the house. Turns out women’s sex drives are centered in the brain. Who knew? (Not most guys, probably.)
Viagra for Women?
The Boehringer pill could do for women what Pfizer’s (PFE) Viagra did for men. U.S. sales for pills boosting the female libido could top the $2 billion spent on erectile dysfunction treatments, Bloomberg estimates, because women report more sexual problems than men.
Decreased sexual desire is a serious problem for women. A Boehringer survey of 31,000 U.S. women 18 and over found that one in 10 expressed distress over diminished sex drive.
Is that a medical problem? The answer isn’t so clear-cut. A man’s erection is a physical response that can be treated with medicine, but a woman’s sexual dissatisfaction is a complex psychological issue. (Pfizer abandoned efforts years ago to create a Viagra for women.) And as Boehringer’s scientists note, there’s no definitive answer of what constitutes a normal sex drive. A lack of sexual desire is often tied to a woman’s relationship with her partner.
A Marketing Challenge
Still, Boehringer may be onto something. Pfizer’s marketing playbook for Viagra includes always avoiding the word “impotence”; “erectile dysfunction” has a nicer ring to it, no? Similarly, Boehringer avoids “frigidity” and refers to “hypoactive sexual desire disorder,” or HSDD, according to Bloomberg.

Media companies are no doubt as excited about the research as Boehringer. The creative juices on Madison Avenue must be flowing. I have visions of Boehringer ads blanketing shows aimed at women — soap operas, Oprah, Lifetime movies. Somewhere in Hollywood today, there’s surely a hack banging out a comic screenplay about a goofy guy who spikes the cocktails of his bored dates.

Unfortunately, Big Pharma hasn’t come up with a drug that solves people’s personal problems for them. Now, there’s a drug that would be a best-seller.

mysecretfantasies

Everyone has a sexual side. Whether you’re thrilled by the idea of sex with a total stranger or you long to bring toys and restraints into your current lovemaking repertoire, it’s time to reveal all. With page after page of probing questions, some of them shockingly bold, your most forbidden desires – and your partner’s – will ultimately be revealed.

  • What hidden act has a recurring role in your erotic dreams?
  • Are you an exhibitionist or a voyeur at heart?
  • Have you ever considered a threesome?

My Secret Fantasies will help you and your lover communicate your raciest thoughts and dare you to live out some of your wildest turn-ons for a hotter, more adventurous sex life. You can’t communicate what you don’t know. So take a step into the unknown and use this book to discover the mild to the wild.

Fewer than 50 years ago, sexual fantasies were seen by many “experts” as a form of deviancy, and some disputed the idea that women had sexual fantasies at all. Now almost everyone in our culture acknowledges fantasy as a fun, healthy way for both you and your partner to explore your sexuality, learn about your personal pleasure centers, and expand your boundaries.

This book is a way for you to continue that fantasy exploration. Think about your old favorites, expand on a current fantasy, or maybe give something you haven’t thought of a spin. Then, if you’re feeling bold, you might even hand this book to your partner…Who knows what will turn up? Talking about your fantasies and what may be considered taboo is highly arousing and great foreplay. Here’s to many fun and exciting days and nights. Get a copy of My Secret Fantasies and explore your racy side tonight.

xoxo

Angela, The Goddess Next Door

About 7 years ago, prior to the recent surge of home romance and passion parties not too many women were talking about their sexuality nor their use of sensual aides. This movement has helped bring positive female sexuality to mainstream which has been fantastic for us as women. Women have been provided a safe place to acknowledge their sexual needs and learn about various fun items from the mild to the downright wild. With an extensive background as a sex educator, licensed therapist and having spent the past 6 years talking to thousands of women about enhancing their sensual life, I realized how intertwined sexuality and sensuality are in the larger picture. How you experience your sensual self is greatly influenced by all other aspects of your life: career, life’s purpose, family, etc. You can’t simply focus on one piece of the greater whole and live a truly fulfilling and balanced life.

This is why I dedicate my coaching practice to the essence of a woman, all aspects of her including the Goddess within. Women have become so driven to achieve success and focus their energy towards career and family their sensual side many times goes neglected. As women, the last thing we want to do is have sex or make love to our partner if we live our day to day life in our head. We  have been trained to focus so much energy on getting tasks done, believing crossing yet another off our list will bring us closer to our goals and give us a feeling of purpose and accomplishment. Yet it drains us and feeds a vicious cycle of becoming more detached from what is truly important.

Bringing us full circle, sensual play is a wonderful way to get into your body and out of your head. It’s one of the best ways to reconnect to your partner if you have been feeling a bit disconnected. Just being touched, caressed and tended to can make all the difference in the world. We are social creatures and having physical contact creates a hormonal shift in our body that helps us feel better and improve our mood. If you take it another step further, having an orgasm provides stress relief. Toys and sensual products can help boost libido and can increase both the intensity and frequency of orgasms.  These products also provide a way to stimulate and increase communication among partners. Many times it may be difficult to share with your partner what it is you like in the bedroom.  Sensual items simply become a tool to help increase intimacy between the two of you. Using sensual products for self pleasure not only helps you learn more specifically how you respond to sexual stimulation, it provides instant stress relief. Either way, you can’t go wrong!

It can be intimidating to go into an adult store and it’s hard not to feel uncomfortable and yucky afterward. You can find female owned adult stores to purchase your sensual products, although there really aren’t that many. This is one reason why I have mini “Goddess Boutique” in my home office in Portland, Oregon.  A beautiful glass display of my most highly recommended products. This gives locals the opportunity to see products first hand before they buy. Consider it my own personal shrine to the sensuous side of life!

If you are now thinking you’d like to try a little something but are feeling a bit overwhelmed where to start, read my previous post Sex Toys 101. There you will find questions to ask yourself before making your first purchase. If you would like a personalized product recommendation feel free to contact me and I can help you out. If you find your life’s a little out of whack and want to learn tools to live a more balanced and joyful life take advantage of one of my coaching packages. Making a shift in one area in your life can dramatically transform another. So here’s to a fun filled life!

xoxo

Angela, The Goddess Next Door

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